Tag Archives: sponsorship; recognition; sales; partnership development

Quit Selling Sponsorships. Start Cultivating Partnerships.

Working with non-profits and arts organizations, my most practical advice goes mostly unheeded. Most of you should not be bothering at all with corporate sponsorship. Why? Local decision making is increasingly rare, as banks, law firms, health care organizations, and … Continue reading

Posted in Fundraising, Performing Arts, Philanthropy, Sponsorship | Tagged | 4 Comments