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Category Archives: Sponsorship
“I did a little work with those guys.” Gigging Our Fundraising Future
My father worked as a Civil Servant for 30+ years, retiring with a full monthly pension after a one employer career, grinding it out every darn day at a clunky desk and sad overhead lighting. On Fridays, he would treat … Continue reading
Our Biggest Fundraising Challenge? Following Up.
What is the magic in fundraising? Those times when the strongest connections are made, the right donor at the right time to the right project. But it is awfully hard to get there. We can all recognize those moments: the backstage … Continue reading
Posted in Annual Fund, Performing Arts, Philanthropy, Sponsorship
Tagged events fundraising, Philanthropy, sponsorship
4 Comments
Quit Selling Sponsorships. Start Cultivating Partnerships.
Working with non-profits and arts organizations, my most practical advice goes mostly unheeded. Most of you should not be bothering at all with corporate sponsorship. Why? Local decision making is increasingly rare, as banks, law firms, health care organizations, and … Continue reading
The Sign is For Free. Reality and Recognition in Your Sponsorship Program.
Securing corporate giving and sponsorship is difficult, to the point that most non-profits would be better suited to seek funding elsewhere and simply not invest precious time and resources into the effort and focus elsewhere (see the $5,000 low carb … Continue reading
Posted in Performing Arts, Sponsorship
2 Comments
An Intermission Kiss Cam? Sponsorship Sales Lessons from the Minor Leagues
I am often asked for assistance in finding just the right sort of sponsorship sales manager for performing arts and non-profit organizations. More than any other fundraising position, this is the most like straight sales, the most outwardly focused. It … Continue reading
The Ugly Baby. Truth About Your Sponsorship Recognition
The Arts are a terrific opportunity for corporate involvement: access to artists and VIPS, exposure to a well-educated (and generally wealthy) demographic, hospitality for both customers and employees. In terms of return on investment corporate sponsorship is just about the most … Continue reading
Posted in Fundraising, Performing Arts, Sponsorship
Tagged arts sponsorship; banner recognition; NCAA
3 Comments
Selfie Town: Music Fest Lessons for The Swanky Arts.
For the past 10 years I’ve attended a summer music festival annually, replacing the great many rock shows I used to know with a single weekend in the sun. I’ve been all over including Las Vegas, New Orleans, upstate New … Continue reading
Posted in Cultural Entrepreneurship, Performing Arts, Sponsorship
1 Comment
(Not) Just the $: Five Questions for Your Marketing Partnership Before the Green Flag.
I was with Butler University MBA candidates recently chatting about international sponsorship and proposal development, and it got me thinking about motorsports, men’s fashion and key questions to ask of potential corporate partnerships beyond pricing. Here in Indianapolis we host … Continue reading
Posted in Cultural Entrepreneurship, Sponsorship
1 Comment
(Almost) Nothing like Mad Men: Reindeer Games with Advertising Agencies
It is an uneventful Tuesday in your Fundraising office when the call (or more likely, the email) falls out of the Sunny Blue Sky: “Hi, I ‘d like more information on sponsorship of your outdoor Summer Series. Can you send … Continue reading
Posted in Cultural Entrepreneurship, Fundraising, Sponsorship
1 Comment
Creative Failings from a Creative Business – Arts Sponsorship and the lack of Artfulness.
I was sitting with a fellow in Dublin some weeks back, talking shop. My friend is an Irish leader in bringing together non-profit and corporate alliances and we were talking about sponsorship in the Arts. He articulated something in frustration … Continue reading
Posted in Cultural Entrepreneurship, Fundraising, Sponsorship
6 Comments
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