Category Archives: Sponsorship

“I did a little work with those guys.” Gigging Our Fundraising Future

My father worked as a Civil Servant for 30+ years, retiring with a full monthly pension after a one employer career, grinding it out every darn day at a clunky desk and sad overhead lighting. On Fridays, he would treat … Continue reading

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Our Biggest Fundraising Challenge? Following Up.

What is the magic in fundraising? Those times when the strongest connections are made, the right donor at the right time to the right project. But it is awfully hard to get there. We can all recognize those moments: the backstage … Continue reading

Posted in Annual Fund, Performing Arts, Philanthropy, Sponsorship | Tagged , , | 4 Comments

Quit Selling Sponsorships. Start Cultivating Partnerships.

Working with non-profits and arts organizations, my most practical advice goes mostly unheeded. Most of you should not be bothering at all with corporate sponsorship. Why? Local decision making is increasingly rare, as banks, law firms, health care organizations, and … Continue reading

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The Sign is For Free. Reality and Recognition in Your Sponsorship Program.

Securing corporate giving and sponsorship is difficult, to the point that most non-profits would be better suited to seek funding elsewhere and simply not invest precious time and resources into the effort and focus elsewhere (see the $5,000 low carb … Continue reading

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An Intermission Kiss Cam? Sponsorship Sales Lessons from the Minor Leagues

I am often asked for assistance in finding just the right sort of sponsorship sales manager for performing arts and non-profit organizations. More than any other fundraising position, this is the most like straight sales, the most outwardly focused. It … Continue reading

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The Ugly Baby. Truth About Your Sponsorship Recognition

The Arts are a terrific opportunity for corporate involvement: access to artists and VIPS, exposure to a well-educated (and generally wealthy) demographic, hospitality for both customers and employees. In terms of return on investment corporate sponsorship is just about the most … Continue reading

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Selfie Town: Music Fest Lessons for The Swanky Arts.

For the past 10 years I’ve attended a summer music festival annually, replacing the great many rock shows I used to know with a single weekend in the sun. I’ve been all over including Las Vegas, New Orleans, upstate New … Continue reading

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